Brand Insights Manager: Alcohol Brands (531 views)

Cape Town, South Africa
21 Nov 2019

We have a terrific opportunity for a mid-weight Brand Insights Manager to work in-house on a fabulous portfolio at a leading alcohol brands company in Cape Town. The role will see you assisting the Head of Strategy by connecting the insights dots to deliver deep, integrated and actionable insights. This position requires a big thinker with strong analytical ability and both qualitative and quantitative experience. We’re looking for someone with solid alcohol brands/FMCG experience. Is it you? Get in touch today!


  • Continuously develops integrated insights around business performance, issues, opportunities and risks that drives strategic direction and decision making across all levels of the business
  • Understand future state of the market and opportunities that could grow the portfolio
  • Understands and translates the company portfolio strategy into financial implications whilst considering competitor brand profitability and integrates this into decision-making to the benefit of the business
  • Manage required strategic insight partners that drive integrated business decision making ahead of the curve
  • Assist in delivering Portfolio Strategy inputs, particularly with respect to market sizing and shared, future category & consumer trends
  • Deliver actionable company and competitor commercial insights that informs corporate P&L
  • Understands causes of performance trends (why behind the what) and recommends course corrective action aligned to Business & Portfolio Strategy
  • Ensures that segmentation assists in effective brand positioning and consumer understanding that drives benchmark Brand Strategies
  • Ensures tracking of all brand strategy effectiveness annually, including effectiveness of marketing communication
  • Delivers and continuously improves brand & principal performance dashboards that assists in driving effective course corrective decision-making
  • Embeds consumer segmentation across the business and strategic partners where necessary
  • Develops input into 5 year Brand Strategy development through deep insights tracking versus plans
  • Manages and implements best practice quantitative and qualitative research methodologies that enables smart, integrated insight that drives decision-making
  • Manages Brand Health Tracker that drives organisational consumer insights informing strategy and operational implementation
  • Forecast and track marketing sales trends across key channels, regions and markets (SA and Africa)
  • Displays expert knowledge of information sources (internal and external) and insight tools, including best practice and latest developments
  • Manage budget and insights deliveries OTIF
  • Operational performance versus measurable objectives aligned to PDR, including: Research calendar driving effectiveness & efficiencies ahead of the curve; Best practice quantitative and qualitative methodologies; Brand Health embedding; Forecasting and trends analysis; Drive new insights tool development to ensure best in class practice; OTIF delivery against all projects
  • Re-engineers or creates new processes and systems to get around obstacles in meeting ambition
  • Input into Innovation pipeline as a key element of portfolio strategy – identifying white gaps to ensure we remain future fit and continue to meet the needs of consumers given the company’s current brands (renovation and innovation input)
  • Innovation performance versus measurable objectives aligned to PDR, including: Ensuring innovation mind-set embedded across team through capturing learnings and building on failures and successes;  Contribution to innovation and renovation business initiatives including the running of research projects
  • Facilitates dialogue internally to gather diverse perspectives and contributions to achieve team objectives
  • Fully understands principals’ business in order to effectively contribute towards managing principal relationships that drives increased commitment
  • Manage relationships with insights partners in a manner that ensures successful & sustained partnerships
  • Presents succinct, well balanced information written and verbally, with clear outcomes that inspires internally and externally
  • Pro-actively seeks feedback and responds positively to development needs that are brought to attention
  • Sets example with own management of PDR process
  • Effectively identifies team insights capability gaps, coaches teams across these areas and drives recommended development plans accordingly
  • Models the company’s values in a way that instils value leadership in the organisation
  • Directly confronts behaviour that is inconsistent with the company’s core values
  • Effectively sets, monitors and documents all projects/initiatives in order to capture learnings that drives a team culture that celebrates failure as a way to enable learning.


The successful candidate must have/be:

  • Industry relevant Degree/Diploma
  • Experience and solid knowledge of Alcoholic Brand industry or FMCG – a must!
  • Both Qualitative and quantitative experience
  • Big thinker
  • Very strong analytical abilities.


Salary: Negotiable