Calling on trend Brand Managers with no less than 5 years’ brand management experience working on FMCG/luxury/sports/premium brands..
Want to work for a well-known leader in fashion, lifestyle, luxury and sports eyewear within their wholesale division?
The role is based in Cape Town and reports to the Marketing Manager.
REQUIREMENTS
- Relevant Degree in marketing/related field
- Minimum of 5 years’ brand management experience (FMCG/luxury/sports/premium brands background)
- Excellent commercial acumen
- Budgeting and forecasting experience
- Service orientated
- Strategic thinker
- Strong analytical skills and data driven thinking
- Experienced and able to identify target audiences and devise campaigns that engage, inform and motivate
- Experienced and able to develop brand and marketing strategies
- Excellent communication, interpersonal and negotiation skills
- Decision making ability
- Strong presentation skills with ability to communicate recommendations to executive management
- On trend
- Excellent command of the English language
- Able to travel locally and internationally
KEY RESPONSIBILITIES
- Develop and implement marketing strategies that aim to actively increase brand awareness and market share across a wide portfolio of brands
- Advocate the role of the brand custodianship across: Brand, Product, Pricing, Visibility and Distribution
- Aid in the development of the annual marketing plan and budget
- Ongoing management and reporting of marketing activity and budget
- Manage and attain budget and strategic objectives
- Engage and collaborate with the Sales Team/Trade Marketing to develop appropriate tools to drive sales and brand resonance at store level: Instore Promotions, Incentives, Brand Visibility, Training
- B2B brand communications to wholesale customer
- Ongoing competitor and market intelligence
- Motivate, manage and develop the junior marketing team to ensure the achievement of performance objectives
- Plan and manage the brands’ communication to end consumer: ATL Media, Content, Digital, Social, PR, Activations in liaison with global team, local agencies and within budgetary allocations
- Develop and sustain relationships with decision makers, advertisers and other relevant media
- Effectively negotiate with sponsors and partners
- Coordinate PR projects and liaise with PR Agencies
- Develop and maintain Brand Ambassador and influencers relationships
- Be on the pulse for the latest trends and local brand insights
SHOULD YOU NOT RECEIVE A RESPONSE WITHIN 3 WORKING DAYS OF YOUR APPLICATION PLEASE TAKE IT THAT YOUR APPLICATION HAS BEEN UNSUCCESSFUL.
Salary: Negotiable