Brand Manager: Upmarket Wine Estate (302 views)

Helderberg, South Africa
Jan 19, 2018

We have a sterling opportunity for a junior to mid-weight Brand Manager at an upmarket wine estate based in the Winelands. We’re looking for a sophisticated individual who has worked in the Hospitality industry (an upmarket restaurant/wine farm or the like). The role encompasses Sales, Marketing and PR and Customer Service and as such it calls for someone with a knowledge or alcohol (wines/spirits). The ideal candidate is a ‘people person’ who is passionate about networking.


  • Cultivate customer accounts and travel within the local area to develop future and repeat business contributing to the profitability of the estate, with a focus on the restaurant, banqueting facility (winter), and art gallery
  • Analyse local market trends and competitor activity to identify business leads
  • Receive and convert incoming enquiries to achieve targets and maximise revenue
  • Demonstrate a thorough understanding of all facilities and services provided on the estate and identify opportunities for upselling and promoting when appropriate
  • Attend events, as required, in order to build relationships with a network of potential customers and develop possible business opportunities
  • Prepare and implement a Marketing budget and plan
  • Understand the competitive Hospitality marketplace and implement approaches to ensure the estate stays ahead in the local market
  • Develop, implement and monitor creative local Marketing channels including social media
  • Manage and update media database in cooperation with the PR agency
  • Plan and handle restaurant individual customer emailing/customer response
  • Manage an events schedule to maximise yield and ensure the complete administration and execution of all planned events
  • Manage and update restaurant’s content on the website
  • Cooperate with other departments on the estate to create an exceptional customer experience and ensure that a very high level of customer service is constantly maintained
  • Serve as the main point of contact for VIP customers and ensure that the estate staff is fully briefed on their requirements
  • Build strong relationships with customers in order to gain full understanding of their needs and work to serve them effectively.
  • Produce accurate and timely reports that meet the needs of senior management to include the reporting of appointments, calls made and business leads.


The successful candidate must have/be:

  • Degree-level qualification in a Hospitality and/or Marketing field
  • Minimum 5 years’ experience with a proven track record to close a sale
  • Excellent selling and networking capability
  • Knowledge of local market
  • Knowledge of Hospitality and/or wines
  • Excellent organisational and planning skills
  • Strong analytical skills to understand key business indicators and competitive trends with ability to develop approaches to these challenges
  • A positive attitude
  • Good communication skills
  • Commitment to delivering a high level of customer service
  • Well-groomed and well-spoken
  • Flexibility to respond to a range of different work situations
  • Ability to work under pressure and under own initiative
  • Passion for sales and achieving targets and objectives
  • Passionate about networking and interacting with people.

Should you not receive a response within 14 days, please consider your application unsuccessful.



Salary: Negotiable