Brand Strategist (522 views)

Jan 10, 2019
Brand Strategist


R20000 – R25000 per month Basic salary 

Johannesburg, Fourways

Education level:

Job level:

Own transport required:




Job description

Our client a leading ATL/TTL agency, with some of the world’s best brands, seeks to hire a savvy, smart and well-educated brand strategist. Please note this role is based in JHB.

The strategist’s primary responsibility is to help our cross-functional teams (digital and non-digital) develop and evolve digital ideas and solutions driven by value exchanges between a consumer (user) and a brand (business). This requires evaluating consumer and industry research, brand information, trends and relevant data in order to recommend digital solutions that marry brand goals with consumer needs. He/she will help guide these multidisciplinary teams of general and digital strategists, account and project managers, software engineers, measurement analysis, digital designers and information architects through the concept/sell-in phase of the project, establishing and sustaining the thought leadership and strategy that will guide the outcome.

This position includes:

  • The development of strategic marketing and brand strategy plans to drive top line revenue growth.
  • Developing key metrics, key opportunities, and go-to-market strategies.
  • Develop policies, programmes, and objectives for all product and service marketing activities for the organisation.
  • Market research, product planning, and advertising functions to accomplish organisation objectives.
  • The development of marketing programmes to increase awareness and preference. 
  • To lead brand strategy programs through strategic development and implementation in the customer experience, including marketing, communications, interactive, identity and brand alignment.
  • Research and analysis.
  • Formulating ideas.
  • BTL strategy and development.
  • Must be able to execute brand strategy, brand positioning, etc.
  • Formulate, conceptualise, implement, and execute strategy.
  • ± Four years of experience.
  • Strong communication and presentation skills.
  • Excellent organisation and time management skills.
  • Ability to bring strategic insight and management skills to programmes and teams.
  • Excellent client service skills.
  • Experience with programme management and implementation.
  • Advanced degree a plus.

Salary: R20 - 25 000