Channel Marketing Manager (396 views)

Johannesburg North, Gauteng
Jan 23, 2018

A global software development company has vacancy for a Channel Marketing Manager.

The role requires a candidate who is extremely proactive and dynamic. Someone who can engage and influence key regional stakeholders.  Responsible for developing and implementing worldwide channel marketing programs, demand/lead generation programs, the development and management of  the worldwide partner portal/website, and supporting Channel Partners Marketing/ Sales/ Product Management activities. Actively monitor competitor offerings in market and create innovative marketing plans to address.

Job Function:


  • Design and implement quarterly, measurable marketing plans in line with company key objectives
  • Design and implement measurements to quantify ROI from multi-touch campaigns – Digital being a key focus
  • Develop and drive lead generation strategy, generating qualified prospects for the sales organization. Includes ongoing lead nurturing programs.
  • Build co-marketing activities with Channel Partner
  • Management of Channel Partner program
  • Liaise with agencies and suppliers in order to execute campaigns successfully
  • Work closely with Sales, Internal Marketing teams, Services and Product Marketing on development and production of partner enablement tools and other campaign-related collateral
  • Manage marketing automation system and data to enable successful email campaign setup and execution
  • Develop, maintain and manage partner portal website and associated content
  • Global experience working across multiple Regions and supporting multiple Partners within a channel program
  • B2B experience developing and managing marketing for a global channel program at a senior level
  • Experience working on global digital marketing strategies and tactics for a global channel program

Job Requirements:

Bachelor’s degree or equivalent experience

  • 5+ years Channel Marketing or Channel Sales experience in computer hardware/software
  • 5+ years Web and Digital marketing experience
  • 5+ years strategic marketing experience

Salary: Negotiable