Chief Marketing Officer (537 views)

Essential Point – This position will be based at our headquarters in lovely Mauritius. Relocation with our full support is essential. This is truly a unique and amazing opportunity.


ALU is pioneering a fresh approach to university education in the 21st century; offering accredited undergraduate and postgraduate degrees in a unique and imaginative way. By integrating students’ learning with the real world, empowering students to take ownership of their own learning, equipping students to think entrepreneurially, and employing the most engaging and inspiring teaching methods, ALU will develop 3 million leaders and entrepreneurs who will transform the African continent by 2060.

ALU is at the beginning of a rapid growth spurt, expanding its student numbers, course offerings, and campus locations. Over the next 5-­7 years, it expects its student numbers to grow from the current 360 (on one campus) to over 50,000 (distributed on perhaps 25 campuses and in the ‘cloud’). Despite this multi-­campus location, ALU seeks to remain “one university”, with students being able to move seamlessly from one campus to another, using one integrated technology platform for learning, payments, and all other aspects of interaction as they learn, live, and play at ALU.

Overall Responsibility

Reporting to the CEO, the Chief Marketing Officer (CMO) will have overall strategic and operational responsibility for establishing a world class marketing team that will be able to achieve ALU’s ambitious and aggressive global expansion.

The CMO will be instrumental in transforming the ALU to a globally recognised brand and owning the marketing/brand vision and roadmap at ALU as well as building out the overarching ALU brand framework that incorporates our mission and values and elevating our brand awareness, buzz and resonance.

Qualities we admire


  • An inspiring leader of teams of diverse people, distributed in multiple locations and time zones

  • Experience managing teams of 20-30 people (indirectly), and c10 direct reports


  • A strategic thinker – that can understand the business and how marketing & brand building can support our short and long-term strategic goals

  • A masterful brand builder – have you taken a brand from relative obscurity to international prominence in short period of time?

  • Can structure win-win partnerships with a broad ecosystem of respected brands that can promote and elevate our brand

  • Can work with PR agencies and build direct relationships with traditional media to get free publicity in major publications

  • Thinks creatively about how to design world-class customer experiences


  • Experience building brands that cater to youth

  • Thinks creatively about how to build large brands and have a big impact at a low cost

  • Has a great eye for design and can articulate brand vision to creatives and manage them to deliver inspiring, world-class visual manifestations of the brand

  • Experience building consumer brands that cater to families across multiple countries in emerging markets (esp, but not limited to, Africa)

  • Experience building brands for products where the buyer begins exploring options 3-5 years before they actually purchase


  • Highly conversant with social media, and how it can be leveraged to build powerful brands with youth

  • Knows how to leverage high profile (and low profile customers) as ambassadors for the brand

  • Has built a movement of loyal brand followers into a powerful ‘cult’ around the brand


  • Can balance data-driven decisions with creative flair to create memorable campaigns that have a clear ROI

  • Is fluent with data and tracks all key metrics obsessively (customer acquisition cost, net promoter score, return on brand investments, lead conversion rates)

  • Experience with marketing automation

  • Understands how to do market research with youth market and markets for consumer products and services

Why join ALU?

  • The Point – Never lie awake at night wondering what the point is: be part of the revolution changing leadership in Africa.
  • The Human Side – Be one of our talented, excellent people. Make connections & live an enriched life beyond work in our community.
  • The Core – Take the chance to speak up & have your voice heard. Live your freedom; live by our common core of mindsets.
  • The Adventures – Drive your destiny, think differently & take ownership of all the opportunities our vibrant startup offers.
  • The WoW Factor – Our Ways of Working allow ultimate flexibility, within a framework intentionally designed for success.


Salary: Above R140k