The Analyst will be responsible for analysing campaign performance data, larger market trends in data and data relevant to audience behaviour and channel performance. The analyst will then use this data to assist the strategic department in formulating actionable recommendations and ensuring they are applied and optimised across channels on an ongoing basis. This applies across integrated campaigns, with a heavy focus on digital and social media.
The data is both structured and unstructured, generated by social media sites such as Facebook, Instagram, Twitter and YouTube, by digital media sources such as websites and digital advertising (Social, Display, Video, Rich Media, Mobile, Search), traditional media (Broadcast, Radio, OOH) and experiential activations / events. By implementing effective and cutting-edge strategies the Analyst will help analyse progress towards campaign awareness and engagement goals and make recommendations to improve performance.
Analysing online/offline campaign performance including experience and success with digital advertising (display, paid social, video, rich media, mobile, search), web analytics (Google Analytics, Omniture, HBX, WebTrends etc.), social media (Facebook, Twitter, Instagram, Tumblr, YouTube, etc.) and traditional advertising (TV, radio, OOH).
Analysing and synthesizing reports from multiple channels and stakeholders (including multiple media agency partners) to deliver a holistic view of campaign health and success.
Develop and maintain integrated campaign measurement models
Modifying and implementing analytics packages (e.g., Google Analytics, Omniture, Tableau, Simply Measured)
Maintain functional expertise in integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements
Work closely with respective team members from various disciplines (creative, account management, digital, etc.) within the agency and the client to optimize and coordinate campaign strategies.
Compile comprehensive reports on social and digital media performance using and professional reporting tools
Prepare and present client-facing presentations that articulate progress against campaign metrics and tell a story about what the data means;
Knowledge of analytics platforms and business intelligence tools for digital advertising, web analytics and traditional media
Understand attitudinal and social media measurement tools (Simply Measured)
Understand database concepts including normalization, and data integrity
Ability to create visual presentations of data through Excel, MS Access reports, Crystal Reports, Xcelsius, etc.
Have experience with digital marketing analytics and reporting
Have experience creating a marketing campaign measurement plan
Have expert use of PowerPoint and/or Keynote to prepare client presentations.
min 4 years experience
preferably 5+ years’
Dev experience – HTML, CSS, JS, SQL
Driven by an experienced team of individuals, we are passionate about producing relevant and engaging creative work and experiences, whilst at the same time building solid, long-term relationships with our clients.
Reporting into the Head of Digital, you should be someone who views digital marketing and advertising as a career and not a job. You are passionate about brands, strategy, attention to detail and memorable campaigns and you are able to optimise on the fly. You’ll need to understand that the way we communicate with people has changed and is constantly changing, and this needs to be backed up with solid digital experience. Things like personal websites, Twitter accounts and blogs are a given.