Digital Director (341 views)

Johannesburg
May 7, 2018

This position leads the development of paid, owned and earned digital and social marketing strategies in support of all agency clients. This role is a leader within the Digital and Social Media field.

Primary Responsibilities:

* Lead the digital and social media strategy and execution for multiple programs throughout the year, including social publishing, content development and stakeholder management

* Lead the development of digital media plans, promotions and experiences from concept to execution ensuring the highest quality delivery regardless of medium or platform

* Collaborate with other departments on integrated campaigns, specifically the Creative Department who are brand custodians on each of our clients brands.

* Manage concept development and approvals, in collaboration with both of our ECD’s (Executive Creative Directors)

* Oversee the development of creative, media and promotions briefs with clients and/or internal teams

* Oversee the output of content on all channels for each client

* Lead influencer marketing and digital word of mouth initiatives including evergreen strategy development and promotional activations

* Develop audience building and content engagement strategies using performance media and paid, owned, earned strategies

* Develop and manage partnerships with key platform partners including Twitter, YouTube, Snapchat, Facebook, et al

* Analyze SEO and marketing metrics

* Develop and track KPIs and derive actionable data-based insights

* Prepare detailed monthly and/or campaign specific reports for presentation to clients.

* Command of performance media including budget allocation, audience identification, creative strategy, and optimization

* Generate innovative ideas to increase web traffic

* Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media) in collaboration with the Chief Technology Officer

Salary: Negotiable

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