Digital (Marketing) Lead: Education (401 views)

Johannesburg, South Africa
Jun 7, 2019

We have a very exciting opportunity for junior-mid Digital Lead at a fantastic company in the education sector based in Johannesburg. The role will see you implementing Digital Marketing strategies that contribute towards the company’s business growth targets. We are looking for a top notch, highly capable candidate who will lead their digital offering. Are you passionate about achieving success through innovative Digital Marketing? If you are, this is for you!



  • Perform research, analyse websites and make decisions regarding optimisation approach.
  • Compile and analyse search data and metrics and make decisions regarding campaign direction.
  • Set up, maintain, monitor and improve paid advertising campaigns across all popular channels.
  • Proactively identify missed opportunities and new trends in PPC/SEM.
  • Perform in-depth competitive analysis.
  • Paid advertising budget management.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimisation opportunities.
  • Create weekly and monthly analytics reports.
  • Provide SEO analysis and recommendations in coordination with elements and structure of website and web pages.
  • Provide recommendations and execute strategies for content development in coordination with SEO goals.
  • Help to create and support Marketing content to socialise and use for Social Media purposes. (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Administer search engine programs. (XML sitemaps, shopping feeds, webmaster tools)
  • Implement link building campaign in coordination with SEO goals.
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
  • Instruct creative team to get PPC related content.
  • Project management and implementation of Digital Marketing activities.
  • Maintain the company brand guidelines through Digital Marketing activities.
  • Manage timelines, expectations and relationships with all stakeholders.
  • Maintain great knowledge of the latest global trends and best practices in digital marketing and demonstrate continuous improvement and innovation in the Digital Marketing space.


The successful candidate must have/be:

  • Formal Marketing or related Business qualification (Degree preferable)
  • Minimum of 2 years’ experience marketing brands digitally
  • Brand Management experience (preferred but not essential)
  • Knowledge of Google AdWords, YouTube, Facebook, Twitter and Instagram Marketing.
  • Excellent Microsoft Office skills. (Web programming skills are a plus but not required)
  • Ability to understand the company’s audience and customer
  • Ability to analyse and create value from customer and market insights
  • Familiar with latest trends, technologies and methodologies in Marketing and Advertising (and the tools used for these)
  • Positive, can-do attitude with a passion for marketing and the power of education
  • Good verbal and written communication skills
  • English speaking
  • Self-confidence/Compelling when selling ideas and briefing agencies
  • Well-developed presentation skills
  • Strong organisational abilities, attention to detail and administrative skills
  • Excellent interpersonal skills with an ability to relate to individuals at all levels
  • Ability to work under pressure to tight deadlines
  • Excellent leadership, organisational, negotiation and multi-tasking skills.



Salary: Negotiable