Digital Marketing Specialist/Lead Generator – SA office of global eduction co (352 views)

Johannesburg
June 15, 2017

Do you come from a Digital Marketing/SEM background with strong Lead Generation skills?  

Do you currently work digital agency side and want to move client side – where you can truly make a difference for learners/students in SA?

The SA office of a global education company is seeking an experienced Digital Marketer to drive lead generation –   implementing digital strategy with the main aim being the attraction and recruitment of prospective students to the groups’ SA institutions.

The role is based in Johannesburg

REQUIREMENTS

  • Relevant qualification in Marketing, Advertising or Communication
  • Digital Marketing Qualification
  • 3 – 4 years digital marketing experience (digital agency experience preferred)
  • Good analytical skills and ability to turn data into leads
  • Result driven
  • Proven track record of implementing successful digital strategies
  • Proven capability working with digital agencies to deliver against set objectives
  • Proven capability to understand and meet requirements from both students, sponsors and key stakeholders
  • Accountable – with a hands-on approach and ability to delegate tasks where appropriate to ensure optimal delivery
  • On trend in terms of current technologies and digital marketing trends and how they might be used to the benefit of the group
  • Able to travel (locally)

KEY RESPONSIBILITIES

  • Develop a comprehensive Digital tactical operating plan aligned with business strategy, long and short term objectives and key timelines that ensure the group reaches, attracts and recruits prospective students through digital channels
  • Ensure all available digital channels are being optimized, analysed and data is cascaded, analysed and used to make decisions and create communication plans relevant to the data
  • Ensure full digital customer experience is understood, mapped out, optimized and measured in collaboration with Marketing and Corporate Affairs colleagues and relevant business areas
  • Develop partnership with an approved Digital agency to ensure digital strategy can be implemented effectively
  • People Management and Leadership: take ownership of the people process by making sure we have the right person in the right place in all key positions. Involves significant effort devoted to build a team of great people leveraging existing and new talent
  • Lead digital campaigns effectively at agreed times in the year as per the tactical plans agreed
  • Work in an agile way should tactical plans need to be reviewed and reworked working closely with the Marketing Director
  • Drive the delivery of the student experience strategy and work closely with the full direct delivery team to deliver a high standard student experience creating value for our stakeholders

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Salary: Negotiable

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