Digital Media Communications Lead – Leading Retailer – Household name in SA (416 views)

Cape Town
October 26, 2018

Calling Digital Media Communications / Content Specialists with 5 years’ experience

Want to work for SA’s leading retailer – a well-known household name in SA?

The role is based in Cape Town.

ROLE PURPOSE

  • Develop and execute comprehensive digital communications strategies and plans to meet marketing and customer engagement goals
  • Implement creative and activate customer conversation around the digital components of Trade, Brand and Always On marketing campaigns

REQUIREMENTS

  • Relevant Qualification
  • 5 – 8 years’ experience in Digital Media Communications / Digital Content
  • Experience in developing and editing digital content
  • Experience in digital media within a retail environment (Advantageous)
  • Firm understanding of Digital Marketing and Communications practices and proven track record of successful customer acquisition via digital channels
  • Knowledge of testing methodologies, content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, digital analytical tools
  • Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging
  • Team player – able to collaborate across multiple teams, business units and managing agencies
  • Results oriented
  • Excellent written, verbal and presentation communication skills
  • Ability to influence and persuade key stakeholders
  • Plays a leading and supporting role in implementing initiatives at team level and has experience in leading and managing a team
  • Positive and self-motivated with the ability to inspire others
  • Strong stakeholder management skills
  • Balanced creative and analytical thinking style
  • Ability to make effective, agile decisions
  • Deadline driven with ability to work in fast paced pressured environment

KEY RESPONSIBILITIES

  • Assist the internal Content and Creative team, Brand and Online with digital campaign conceptualisation and content creation
  • Brief and manage appropriate marketing communication for digital channels, including but not limited to social media, video and display
  • Ensure digital communication components are planned and executed from a TTL holistic brand perspective
  • Knowledge of measurement tagging, reporting and analytics, digital ecosystem, UX and architecture requirements, messaging, branding, creative and content, backend technical and database considerations
  • Responsible for staying abreast of the latest trends in digital communications to strengthen messaging and brand positioning
  • Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs

SHOULD YOU NOT RECEIVE A RESPONSE WITHIN 3 WORKING DAYS OF YOUR APPLICATION PLEASE TAKE IT THAT YOUR APPLICATION HAS BEEN UNSUCCESSFUL.

Salary: Negotiable

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