Digital Strategist (383 views)

Johannesburg
November 20, 2017

Our client is a renowned and award-winning Digital agency. On their behalf we are looking for an experienced Digital Strategist.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. 

Responsibilities:

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyse web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments
  • Engaging digital campaigns as a key acquisition driver and mapping out a clear consumer journey, so that the full online and social environment is experienced
  • Provide strategic marketing direction and guidance to align to business objectives and propositions.
  • Digital activity consists of performance media, social media, sponsorships and seeking correlations between traditional media and digital media.
  • Understanding of the analytics landscape
  • Strategic knowledge of traditional media, the role and formulas where a mixture of ATL and digital media results in specific business objectives for brands

Requirements:

  • 10+ years’ experience
  • Must have agency experience (digital, marketing, advertising)
  • BSc degree in Marketing, Advertising or relevant field

Contact Details:

Salary: R80 - 100 000

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