Digital Strategist (340 views)

Cape Town
October 16, 2018

Remuneration:
To be discussed 

Location:
Cape Town

Education level:
Degree

Job level:
Senior

Type:
Permanent

Reference:
#YG#DigitalStrategist

Company:
Cardilogix

Our client is a renowned and award-winning digital agency. On their behalf we are looking for an experienced digital strategist. This role is Cape Town-based.

If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. 

Responsibilities:

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments
  • Engaging digital campaigns as a key acquisition driver and mapping out a clear consumer journey, so that the full online and social environment is experienced
  • Provide strategic marketing direction and guidance to align to business objectives and propositions.
  • Digital activity consists of performance media, social media, sponsorships and seeking correlations between traditional media and digital media.
  • Understanding of the analytics landscape
  • Strategic knowledge of traditional media, the role and formulas where a mixture of ATL and digital media results in specific business objectives for brands

Requirements:

  • 10+ years’ experience
  • Must have agency experience (digital, marketing, advertising)
  • BSc degree in Marketing, Advertising or relevant field

Salary: R60 - 80 000

JOB IS EXPIRED.