To be discussed
Our client is a renowned and award-winning digital agency. On their behalf we are looking for an experienced digital strategist. This role is Cape Town-based.
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you.
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Identify advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
- Engaging digital campaigns as a key acquisition driver and mapping out a clear consumer journey, so that the full online and social environment is experienced
- Provide strategic marketing direction and guidance to align to business objectives and propositions.
- Digital activity consists of performance media, social media, sponsorships and seeking correlations between traditional media and digital media.
- Understanding of the analytics landscape
- Strategic knowledge of traditional media, the role and formulas where a mixture of ATL and digital media results in specific business objectives for brands
- 10+ years’ experience
- Must have agency experience (digital, marketing, advertising)
- BSc degree in Marketing, Advertising or relevant field
Salary: R60 - 80 000