Google AdWords Specialist (414 views)

Gauteng, Centurion
August 4, 2017

Negotiable depending on experience 

Gauteng, Centurion

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Our client is looking for a Google AdWords specialist. This is a leading career opportunity with a creative agency.

Minimum of four years’ experience essential. 

You’ll be working for a creative agency where your skills will be stretched and you’ll be challenged with new projects every day.

  • Manage the online planning process and provide recommendations.
  • Daily management of paid search plans which could include things like budgets and accounting, execution responsibilities and bid suggestions.
  • Build both near and long term PPC strategy for a variety of client accounts.
  • Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing.
  • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post click.
  • Thorough understanding and experience using Google AdWords.

On the SEO side, the role calls for an SEO specialist focused on developing SEO strategy for the agency’s clients.

  • Oversee SEO projects from start to finish for an assigned group of agency client.
  • Work with a diverse range of clients to implement inbound marketing strategies.
  • Site architecture – creating and reviewing.
  • Keyword research.
  • On page and off page optimisation.
  • Lots of collaboration with team members and clients.
  • Tracking data analysis.
  • Manage weekly reporting.

Major responsibilities/principle accountabilities:

  • Develop paid search strategy to satisfy and exceed business goals.
  • Collaborate across digital planning teams for cross-channel, integrated marketing solutions.
  • Create and manage campaign operations designed around client objectives.
  • Campaign budget management and bid optimisation.
  • Analyse performance and build client optimisation recommendations on a regular basis.
  • Optimise paid search on an ongoing basis based upon:
  • ROI goals.
  • Historical paid search results.
  • Cross tier and regional integration
  • Multiple device searches (desktop, mobile, tablet).
  • Build and execute keyword and message test plans.
  • Work with engine and technology partners to identify process efficiencies and new communication opportunities.
  • Plans and implements online advertising campaigns, including directly with web sites, pay-per-click and search engine programs, as well as with agencies and partners.
  • Creates and tests tracking mechanisms prior to the launch of all online campaigns and works with analytics tools and internal resources to ensure proper reporting and implement enhancements.
  • Monitors results and performance and prepares a strategic analysis of campaign activities to share with team as well as department vice president and directors.
  • Creates directly or indirectly (by working with colleagues and vendors) the creative elements needed for all campaigns, including banner ads, donation pages, HTML emails, ad copy, etc.
  • Coordinates with other marketers to plan and optimise the creative themes, programs and initiatives to highlight in all online advertising and promotional activities.
  • Coordinates with internal teams (including legal, operations, IT, marketing) to plan and implement the above activities, and any others, to ensure projects are launched efficiently and successfully from a legal, technical and operational perspective. 

Tasks include (but not limited to):

  • Running search query reports
  • Adding in keywords (positive and negative)
  • Basic ad copy management
  • Campaign analysis
  • Uploading via editor

Contact Details:

Salary: Negotiable