Marketing Manager: Education (304 views)

Durban, South Africa
May 3, 2018

Marry your love of Marketing with your passion for Education in this exciting Durban-based role! We have a wonderful opportunity for a mid-weight Marketing Manager at an accredited private higher education distance education provider, offering undergraduate and postgraduate business qualifications. In this role you will be responsible for Marketing the organisation with the objective of enhancing student number growth and engaging in business development across South Africa and SADC regions. We’re looking for a creative and innovative individual with great networking and branding skills. Don’t miss out!

 

Responsibilities

  • Take responsibility for the overall management of the Marketing team and for execution of the strategic Marketing objectives.
  • Identify branding opportunities
  • Conduct market research and analysis to determine market requirements
  • Develop and implement marketing plans
  • Coordinates and executes Marketing plans for both South African and SADC regions
  • Identify branding opportunities as well as develop and implement strategies to strengthen the brand
  • Establishes a relationship with different media houses (Print, TV, Radio, Social Media and Digital)
  • Manages and monitors departmental budget and activities
  • In consultation with appropriate stakeholders, review and recommend all in-house branded material
  • Organises and leads discussions at a managerial level with regards to various events and targets areas for maximum exposure
  • Set strategic objectives for the design of all adverts and in-house publications, e.g.: prospectus, marketing brochures, module guides etc.
  • Develop content for Radio, TV campaigns, Social Media, Digital and Print for SA and SADC regions
  • Produce detailed reports for EXCO and make recommendations

 

Requirements
The successful candidate must have/be:

  • A Marketing degree or equivalent
  • A postgraduate qualification will be an added advantage
  • A minimum of 5 years’ experience in a Marketing portfolio with emphasis on Advertising, Branding, Product Management and Public Relations
  • A minimum of 2 years managerial experience
  • Experience in developing and implementing Marketing strategies for leads generation
  • Advanced Marketing research skills
  • Detailed knowledge and technical skills related to Advertising and Branding
  • Proficient in MS Office and some exposure to Graphic Design
  • Efficient with PowerPoint and Excel
  • Excellent communication skills (both written and verbal)
  • Planning, organising and negotiating skills
  • Networking and branding skills
  • Integrity, honesty and ethical conduct
  • Detail oriented
  • Creative and innovative
  • Ability to work under pressure
  • Deadline driven, and process orientated
  • Able to work during the weekends and after hours when required
  • Code 08 Valid Driver’s license
  • Able to travel
  • Valid passport

JOB REFERENCE CODE: #Viv2672

Salary: Negotiable

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