PR Account Lead/Director: Fashion Retail Portfolio (139 views)

Cape Town, South Africa
Dec 2, 2019

Previously disadvantaged candidates will be given preference.

We have a terrific Cape Town job opportunity at a leading PR/Communications Agency for a talented Account Lead/Director with an excellent client service track record to head up their Contemporary Fashion Retail brand portfolio. Working on this premium fashion portfolio calls for a creative thinker with previous fashion PR experience (however candidates with premium brand experience may also be considered). We’re looking for someone with proven skills in conceptualising innovative PR/Communication strategies, production and fulfilment of customer experiences and campaigns – as well as the management of their team to deliver outstanding results. An in depth understanding of the beauty and lifestyle sector is imperative. The agency requires a big thinker who loves out of the box ideas and is digitally fluent with a global mindset. Strategic direction of solutions that include media, sponsorships, activations, KOL’s, Influencers and collaborations is also necessary. Agency clients range from large retail fashion to global luxury brands. Over time the position could serve as the lead for multiple accounts. The successful candidate must have managed a team, worked with budgets, have excellent client service skills and great media relations etc. Is it you?


  • Effective client strategy development and successful presentation thereof
  • On-going strategic direction, re-steering and guidance across scope/s of client portfolio and team
  • Ongoing self-development in terms of industry trends, innovations and competitor activity so as to deliver unique strategies to own client portfolio
  • Management and reporting on team performance vs client KPIs
  • Development and management of KPIs for each team member
  • Management of all client campaigns from end to end
  • Development and management of partnerships with 3rd party brands, influencers, collaborators and supply partners as required
  • Drive process improvements and ways of working across all team responsibilities
  • Assume managerial responsibility for any additional ad hoc projects and queries as reasonably required
  • Plan, host and direct client and supply partner meetings
  • Check and sign off on all communication going to client from team
  • Proactive and reactive communication with clients, including weekly status meetings and Friday roundups
  • Contribute to and oversee the creation, distribution and follow-up of all content
  • Management and development of media relations
  • Edit and proof check all content developed by team
  • Building of all presentations and convincing delivery of same to clients
  • Conceptualisation, management and fulfilment of all customer experiences as per the seasonal plan
  • Management of all client budgets
  • Sourcing of supply partner quotes and submission of CE request to Finance
  • Profitability of portfolio
  • Management of all legal requirements and documents associated with campaign contributors, services and collateral
  • Management of all campaign critical paths and timelines
  • Checking of all Reports developed by team
  • Completion of Analysis and Insights sections
  • Sign off on all monthly reporting
  • Timeous distribution of monthly reports to client.

The successful candidate must have/be:

  • Relevant tertiary qualification
  • 8-10 years Fashion/Consumer/Retail PR experience
  • Fashion PR experience – ideal
  • Ability to create and drive integrated PR and below-the-line campaigns
  • Senior level media/digital relationships required
  • Outstanding client services/relationship management skills
  • 2-3 years team management experience
  • ‘Can do’ attitude with the ability to gracefully manage both up and down
  • Hands-on
  • Hardworking, loyal and trustworthy
  • No ego/sense of self-importance
  • Proficient in designing presentations
  • Creative eye with a good understanding of design
  • Able to work long hours when required.

Should you not receive a response within one week, please consider your application unsuccessful.


Salary: Negotiable

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