Previously disadvantaged candidates will be given preference.
We have a superb opportunity for a mid-weight Product/Brand Manager at one of the major players in the Southern African FMCG food industry. Working from its head office in Stellenbosch, the business is part of a leading international Group. We’re looking for a dynamic Marketer to take responsibility for product management, sustained profitability and winning in the market place. The purpose of this role is to provide Marketing support to 2 large market categories in the company’s South African territory. This role calls for a highly motivated, numerate and proactive individual with long-term growth potential and the drive to succeed. Wonderful chance to grow, learn and shine while working on a renowned brand. Don’t miss out!
Responsibilities
- Lead development of full Marketing mix for key brands that can grow profitable share for the brand. (Product, Price, Promotion, Place and Innovation)
- Develop annual brand plans to deliver longer term business objectives
- Set key objectives for brands to meet strategic goals.
- Translate these objectives into communication, innovation and activation plans;
- Track key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for the brand;
- Brief and implement brand activities aligned to annual brand plans
- Ensure products constantly meet both market expectations and technical specifications;
- Plan and execute new product launches;
- Build and maintain relationships with internal stakeholders to ensure product and brand specific project outcomes are met;
- Market and Consumer Insight – Monitor Market dynamics (growth, shares, competitor activities) and Brand Health
- Keep abreast of main consumer trends and perceptions;
- Monitor on shelf price activity in conjunction with market performance and competitor activity;
- Track Brand financial performance against plan (Turnover and Profitability) – Identify opportunities to improve profitability
- Plan and continuously monitor brand costs and expenditure;
- Set pricing parameters for products and recommended retail selling price;
- Product Education and Awareness
- Provide reports as required on brand or category performance to marketing managers, sales and internal marketing staff;
- Share information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning;
- Advise and liaise with internal suppliers
Requirements
The successful candidate must have/be:
- Bachelor’s Degree in Commerce or Humanities – with preference for commercial subjects including Marketing as well as subjects like accountancy, finance, economics and statistics and or analytical subjects like mathematics or the sciences
- Minimum 3-5 years brand management experience within FMCG environment
- Ability to work under pressure to achieve ambitious targets
- Excellent commercial understanding and business acumen
- Strong ability to work with and interpret sales and marketing data
- Project management experience in a marketing environment
- Strong numerical and analytical skills
JOB REFERENCE CODE: #Viv2650
Salary: Negotiable