Product/Brand Manager: FMCG (261 views)

Stellenbosch, South Africa
February 13, 2018

Previously disadvantaged candidates will be given preference.

We have a superb opportunity for a mid-weight Product/Brand Manager at one of the major players in the Southern African FMCG food industry. Working from its head office in Stellenbosch, the business is part of a leading international Group. We’re looking for a dynamic Marketer to take responsibility for product management, sustained profitability and winning in the market place. The purpose of this role is to provide Marketing support to 2 large market categories in the company’s South African territory. This role calls for a highly motivated, numerate and proactive individual with long-term growth potential and the drive to succeed. Wonderful chance to grow, learn and shine while working on a renowned brand. Don’t miss out!

 

 

Responsibilities

  • Lead development of full Marketing mix for key brands that can grow profitable share for the brand. (Product, Price, Promotion, Place and Innovation)
  • Develop annual brand plans to deliver longer term business objectives
  • Set key objectives for brands to meet strategic goals.
  • Translate these objectives into communication, innovation and activation plans;
  • Track key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for the brand;
  • Brief and implement brand activities aligned to annual brand plans
  • Ensure products constantly meet both market expectations and technical specifications;
  • Plan and execute new product launches;
  • Build and maintain relationships with internal stakeholders to ensure product and brand specific project outcomes are met;
  • Market and Consumer Insight – Monitor Market dynamics (growth, shares, competitor activities) and Brand Health
  • Keep abreast of main consumer trends and perceptions;
  • Monitor on shelf price activity in conjunction with market performance and competitor activity;
  • Track Brand financial performance against plan (Turnover and Profitability) – Identify opportunities to improve profitability
  • Plan and continuously monitor brand costs and expenditure;
  • Set pricing parameters for products and recommended retail selling price;
  • Product Education and Awareness
  • Provide reports as required on brand or category performance to marketing managers, sales and internal marketing staff;
  • Share information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning;
  • Advise and liaise with internal suppliers

 

Requirements
The successful candidate must have/be:

  • Bachelor’s Degree in Commerce or Humanities – with preference for commercial subjects including Marketing as well as subjects like accountancy, finance, economics and statistics and or analytical subjects like mathematics or the sciences
  • Minimum 3-5 years brand management experience within FMCG environment
  • Ability to work under pressure to achieve ambitious targets
  • Excellent commercial understanding and business acumen
  • Strong ability to work with and interpret sales and marketing data
  • Project management experience in a marketing environment
  • Strong numerical and analytical skills

JOB REFERENCE CODE: #Viv2650

Salary: Negotiable

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