Senior Brand Manager: CRM (518 views)

Cape Town, South Africa
Dec 18, 2017

We have a sensational opportunity for an experienced senior CRM Brand Manager at a large ISP’s Cape Town office within the company’s Product, Sales and Marketing division. In this role you be tasked with using base data and behaviours to develop CRM campaign strategies that drive upsell campaign behaviours via online, email and dial campaigns. We’re looking for someone with excellent CRM experience and a solid working knowledge of the Digital space and what it offers. The ideal candidate is a strategic, analytical thinker with great leadership abilities. You will be responsible for the evaluation of strategic thinking and alignment to overall Marketing strategy. Accuracy is crucial. Don’t miss this fantastic opening!


  • CRM strategy
  • Implement CRM campaigns – dial campaigns with an outbound team + SMS + Email + Digital
  • Use data to guide strategy
  • Ad hoc data projects
  • Convert data to insights
  • Develop base education campaigns
  • Run base surveys
  • Guide and lead CRM brand manager
  • Cross functional engagement with the MIS (data team), sales teams, retention team and rest of Marketing team
  • Develop the CRM strategy that supports the overall Marketing and business strategy
  • Drive the implementation of the CRM strategy
  • Design and structure processes/ ways of working to ensure that the strategy is fully implemented
  • Develop new campaign ideas/ ways of working to achieve metrics
  • Analyses data on a regular basis to find ways to drive upsell
  • Manage the CRM Brand Manager and agencies to implement campaigns accurately and on time
  • Cross functional engagement with the data analyst & MIS team to ensure delivery of campaigns
  • As required, develop operational communication which informs customers. Implement this communication including data set management
  • Play a lead role within the Marketing team in developing communication aligned to customer journeys. These could include pre or post sale journeys and include multiple communication channels
  • Play a lead role within the Marketing team in identifying and developing educational material to support customer experiences
  • Implement base surveys as required, including managing survey development and insight
  • Work together with the MIS team, consolidate base data and deliver comprehensive insights reports to the business
  • Consolidate campaign performance and present this weekly and monthly
  • Guide and lead the CRM brand manager in developing, implementing and tracking performance of CRM campaigns. These could be up-sell, cross sell or operational campaigns
  • Build cross functional relationships with other teams to achieve objectives
  • Manage the CRM budget to deliver CRM activity including re – forecasting

The successful candidate must have/be:

  • Marketing qualification – BComm / IMM
  • Minimum of 5 years’ experience running CRM campaigns within a Marketing team
  • Experience working in a corporate Marketing team is preferable, rather than agency, however will consider depending on experience and role
  • Must have run CRM campaigns via emails + SMS + outbound dial campaigns + digital
  • Must have worked within an outbound call centre structure
  • Strategic thinker
  • Strategic skills and operational experience in CRM activity
  • Able to write copy quickly and effectively
  • Able to manage designers to deliver to brief
  • Highly analytical and data driven
  • Detail oriented
  • Able to translate data into insights that guide strategy
  • Organised and high attention to detail
  • Performance driven with a high action orientation
  • Played a leadership role to direct reports and cross functional
  • Communication and presentation skills. Be able to articulate via written and face to face presentation and defend strategy
  • Strong understanding and experience in the fundamentals of CRM activity and what drivers influence activity. Specialist skill set and previous experience is a must
  • Innovative, creative and analytical thinker
  • Strong CRM campaign experience is essential
  • Strong numerical skills
  • Accuracy and performance driven
  • Leadership skills
  • Cross functional management of the data analyst to develop relevant segments based on operational needs
  • Behaviour based skills that encourage, guide and lead and where required manage staff to deliver


Salary: Negotiable