Senior Digital Strategist – Top award winning digital agency – part of global group (57 views)

Cape Town
October 11, 2018

Calling senior Digital Strategists with 6 yrs + experience and BIG BRAND experience

Want to work for one of SA’s top award winning digital agency – part of a well-known global group?

The role is based in Cape Town.

ROLE PURPOSE

  • Ensure highly innovative strategic thinking to clients’ digital plans
  • Lead and provide thought leadership to the Agency and its clients across digital campaigns (web, mobile, social, CRM, SEO)
  • Key aspects of this role will be client workshops, knowledge shares with staff, public speaking at industry events, blogging etc.

REQUIREMENTS

  • Relevant Degree
  • MBA/Management Consulting experience (advantageous)
  • 6 years + strategy experience – of which at least 3 years has been developing digital marketing strategy, project managing digital programs and online advertising campaigns
  • Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
  • Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
  • Excellent presentation, public speaking and deck writing skills
  • Experienced in use of research tools to define target audiences and optimize marketing and media plans
  • Demonstrated expertise in online advertising, co-marketing/partnership programs and integrated campaigns
  • Creative ability and passionate interest in creating powerful digital marketing plans that meet client objectives
  • Solid understanding of traditional marketing principles and how they apply to the digital medium
  • Ability to thrive in a fluid and entrepreneurial environment
  • Regional travel of 25% expected

KEY RESPONSIBILITIES

  • Work with the rest of the client team, help define scope and recommended approach for major digital projects for clients
  • Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external)
  • Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives
  • Drive high level discussions on the role of digital within the total marketing ecosystem
  • Work with the leaders of the client team, help convince clients of the value of digital marketing services to their business – help them define needs and potential solutions
  • Research, identify and compile competitive insights to guide and optimize digital marketing efforts
  • Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats
  • Lead the design of insight driven digital strategies from opportunity identification through to experience definition. Structure and present recommendations to senior client leadership for approval
  • Partner with Creative, Technology, Analytics and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success
  • Contribute to or lead new business development, recruiting, team skill development, and digital “evangelization” initiatives
  • Provide thought leadership to our staff, clients, and the wider digital and marketing community

SHOULD YOU NOT RECEIVE A RESPONSE WITHIN 3 WORKING DAYS OF YOUR APPLICATION PLEASE TAKE IT THAT YOUR APPLICATION HAS BEEN UNSUCCESSFUL.

Salary: Negotiable

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