Senior PR Account Manager (313 views)

Johannesburg, South Africa
Nov 14, 2017


  • Develop, with Director, strategic and tactical client programmes.
  • Demonstrate an ability to apply communications techniques beyond media relations in response to client briefs, including viral and web PR techniques.
  • Demonstrate ability to write persuasively, creatively pitch stories and identify/develop story opportunities.
  • Lead journalist relationship-building initiatives within the team across various media sectors.
  • Identify and build relationships at multiple levels within clients.
  • Build high-level knowledge of client’s market sector.
  • Show excellent communication skills: express ideas and articulate concepts, recommendations, etc. in client or team meetings.
  • Demonstrate a self-starter approach.
  • Demonstrate innovation and creativity.
  • Identify trend topics / events related to clients and suggest ways to participate.
  • Utilise social listening tools to generate insights and suggest new ideas and tactics.
  • Have knowledge of the various social media channels used by clients, generate content for these platforms, manage them according to client guidelines and nurture relationships with influencers.
  • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.
  • Enforce the social media guidelines as defined by the client’s brand.
  • Manage events including preparation timelines, finding a venue and managing suppliers. Attending events to Tweet live to drive engagement and encourage participation. Provide media relations support for clients during events.

Client services

  • Participate in client meetings, managing meeting protocols, agenda, etc.
  • Plan and participate in client review meetings with team.
  • Develop a consulting/advisory capability with client wherever possible.

Agency operations

  • Take a leadership role in the development of the office in terms of staff, clients and overall strategy.
  • Accurately review billing arrangements for clients.
  • Identify early account problems and act/advise solutions, in conjunction with Director.
  • Support Director to ensure smooth integration of new business and smooth running of existing accounts.
  • Effectively manage own time and that of junior staff
  • Support company culture; actively seek new, smarter ways of doing things.
  • Be seen as an ambassador for the company.

Account management and strategic thinking and planning

  • Work with Director to finalise programme and budgets for client.
  • Assume accountability for financial aspects of cost management on client programmes; aware of financial status of accounts at all times.
  • Maintain an in-depth interest/knowledge of current affairs; look for links, opportunities to position company to client as appropriate.

Business development

  • Seek and develops opportunities for organic growth of existing business.
  • Demonstrate strong proposal writing and pitch preparation skills in conjunction with Director.
  • Demonstrate advanced presentation and influencing skills.
  • Hold in-depth knowledge of competitive landscape.
  • Build high-level analytical and research skills.

People development

  • Become a role model for junior staff.
  • Support team development and staff team and project planning.
  • Conduct appraisals for junior staff.
  • Contribute to and participates in personal development activities for junior staff (i.e. via coaching, workshop development etc.)
  • Actively look to maintain and build positive working relationships.

Salary: Negotiable