Senior SEM Specialist: Financial Services (325 views)

Johannesburg, South Africa
Aug 23, 2019

A Financial Services company offering a range of comprehensive solutions is on the hunt for a driven, senior SEM Specialist to work in-house at their Johannesburg office. The ideal candidate is an experienced Search professional passionate about their craft. In this role you will need to elevate the organisation and ensure that the search strategy is world class and delivers results. We are looking for a self-starter with an entrepreneurial mind-set, someone that takes ownership and accountability at all times. The successful incumbent will be responsible for developing, executing, monitoring and constantly improving on the company’s SEM strategy. The key focus will be to drive high quality, low cost leads into the business. Fabulous opportunity to shine – get in touch!

Responsibilities

  • Search strategy creation and implementation
  • Creating and setting up search, YouTube and GDN campaigns
  • Managing and maintaining the campaigns from an end-to-end process (monitor keyword bids, account daily and monthly budget caps, leads, CPL, impression share, quality score and other important account metrics)
  • Writing ad copy, optimising ad copy
  • Managing budget and budget pacing
  • Perform on-going keyword research
  • Reporting (performance and strategy reports)
  • Driving awareness, leads and high quality performance
  • Ensure conversions pull through correctly
  • Sourcing new opportunities (provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our goals)
  • Experience with analytics tools
  • Experience in A/B testing
  • Competitor research
  • Digital integration/ collaboration- work with other team members to help deliver overall digital strategy
  • Stay up to date with search best practice and trends.

Requirements
The successful candidate must have/be:

  • A relevant degree
  • Minimum 4 years’ experience
  • Proven hands-on experience in SEM strategy and implementation
  • Project management skills and the ability to work in a team or in isolation
  • Excellent strategic and analytical skills
  • Excellent communication and interpersonal skills (as you will be working with key brand teams within the organisation)
  • Creative problem solver with the ability to multi-task while giving attention to detail
  • Strong understanding of the Digital landscape and how it can be used to support and develop the brand strategy
  • Results driven and self-motivated
  • Must be innovative, creative and analytical
  • Need to have Project Management and Relationship building skills
  • Have solid business acumen.

JOB REFERENCE CODE: #Viv2773

 

Salary: Negotiable

JOB IS EXPIRED.