Red September is an independent advertising agency based in Centurion, Gauteng that specialises in through the line advertising.
We are looking for a Hard working, and driven Senior Strategist.
Key Tasks and Responsibilities:
- Develop an understanding of the client’s business environment
- Select appropriate frameworks, tools and approaches to use in solving client problems
- Collaborate with our team to define project objectives, set key performance metrics, and establish project approach.
• Define and understand the core target audience
• Demographic, psychographic, behavioural and attitudinal Apply insight to shape brand development and product platform ideation
• Brand idea, architecture, positioning and value propositions Provide clear, compelling creative direction
• Creative brief writing, developing messaging hierarchy Stay current and connected to popular culture
• Trends, insight and foresight Be available as a strategic sounding board in working end-to-end across disciplines
Education & Experience:
- Critical thinking skills – analytical, creative and lateral
• Marketing insight, in looking for actionable insights
- Strong business insight on: consumers, brands, touch points
Minimum 3 to 5 years experience in strategising within an agency environment.