Previously disadvantaged candidates will be given preference.

We have a hot opportunity for a Mid–Senior Advertising Manager to join the team at the Cape Town office of a fabulous, global FMCG pop culture brand. The Advertising Manager is responsible for the overall South African Media and Advertising strategy across all campaigns, including delivery, performance measurement and optimisation, media agency management. The successful candidate will work with Brand Specialists to ensure optimised media spend, efficient and effective creative and high impact campaigns that help the brand to grow their core FMCG business, media properties, and events.

As Advertising Manager, you will join the South African Brand team who act as brand guardians for the South African division of the company. Your primary departmental responsibilities will include consumer insights, product marketing; in-store and packaging activation – including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
This is such an exciting opportunity for someone with their finger on the pulse of the brand’s Gen Z target audience. Don’t miss out, apply today!

Responsibilities

Advertising Strategy

Responsible for overarching, integrated media strategy across all advertising campaigns – ensuring all advertising plans are optimised to deliver awareness, impact, and engagement to achieve overarching marketing objectives
Collaborate with internal stakeholders across owned/earned/shared media, events, content production, commercial partnerships, ensuring integration across all touch points
Deliver impactful campaigns that are aligned to sales objectives and account plans
Assess advertising ROI based on marketing mix modelling learnings to grow effectiveness of advertising and its contribution to sales.

Media Planning & Buying

Ensure media plans deliver effective, efficient, best-practice advertising campaigns
Support Brand Specialists in the best implementation for advertising campaigns
Ensure media planning and buying tactics are clear, fact-based, and optimised throughout each campaign and that post-buy learnings are collected
Guide the SA Brand Marketing Team on data-driven advertising opportunities, constantly identify, analyse, and leverage the latest media trends and emerging technologies, seeking out new opportunities and applying them to media strategies
Build in-team expertise across all relevant media channels including programmatic, social, search and broadcaster VOD/connected TV
Understand and apply the DV360 and Google Campaign Manager tools and other relevant tools from main Social Media platforms to assess targeting and performance management quality
Ensure compliance to GDPR in all advertising buying.

Creative & Media Synergies

Work with Brand Specialists, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across the company’s advertising campaigns.

Media Agency Management

Manage the media agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimising ways of working and exploring new, innovative ways to connect with consumers
Keep close cost-controlling systems in place, ensuring TV cost per GRP commitments and digital performance guarantees are held and TV inflation is pro-actively managed to minimise impact
Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and buying and account servicing
Perform annual media agency evaluation and develop/implement performance plans as needed.

Business Planning

Contribute to the annual business planning process including analysis of media planning and buying and advertising creative effectiveness to deliver plans and initiatives that will grow brand health and sales
Responsible for KPI setting, benchmarking, and controlling across all media to increase the value of media buys on an ongoing basis
Manage and maintain the annual media budget.

Requirements
The successful candidate must have/be:

University Degree
Experience will be held in higher regard than just formal education
Minimum 5 years’ professional experience in Marketing
South African market experience is essential
Track record of delivering impactful campaigns of various sizes, from tactical online activations to multi-million-rand, 360° campaigns aligned across paid, owned, managed, and earned channels
Project Management experience, coordinating internal stakeholders, agencies, and other external partners (e.g., media publishers)
Comfortable with data – you have an excellent understanding of TV and digital KPIs, their measurement and how to use data to unlock actionable insights
Analytical and strategic mindset – you are a natural problem-solver, solution-focused and you know what it takes to build and grow brands
FMCG experience with advertising budget responsibility or media agency background with deep knowledge of planning and buying, particularly TV and digital
Budget management – capable and confident managing complex budget lines to deliver accurate phasing of large-scale, multi-channel media plans, including media cost controlling
Media agency management experience, including negotiating optimal commercial conditions and optimising processes and quality of service
Ability to build strong and effective working relationships with stakeholders of all levels and experience
Experience in developing activities that resonate with consumers through creative empathy, innovative thinking, and good judgment of the creative work of others to achieve business results
Solid understanding of the 18-24 Gen Z audience, their needs, pressure points, aspirations, and drivers is an advantage
Fluent in written and spoken English.

JOB REFERENCE CODE: #Viv2956

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