Previously disadvantaged candidates will be given preference.

We have an absolutely terrific Johannesburg opportunity at a renowned sports/gaming entertainment platform for a seasoned professional with deep Marketing knowledge and expertise to step into the role of Head of Marketing. As Head of Marketing, you will have overall accountability and responsibility to lead the brand’s marketing plans. This will include the development of strategies relating to brand management, advertising and promotions, customer acquisition, activation, and retention with the aim of maximising revenues and market share.

The successful candidate will be required to partner and collaborate with cross functional teams to develop and deliver a customer centric strategy. Utilising data insights and analytics, you’ll deliver superior, personalised customer experiences with measurable results. This exciting role will see you positioning and promoting the brand image and brand reputation in the public domain whilst enhancing Digital Marketing capabilities and content across channels. In addition, you will manage the dynamic Marketing team with the view to building engaged and focused marketing talent to support the Company’s future vision.

This is such an exciting opportunity, don’t miss it!

Responsibilities

Marketing Strategy

Develop and deliver marketing strategies for the brand to acquire new customers whilst managing the retention of existing customers
Develop strategic customer marketing and promotional plans with appropriate customer data analytics and business intelligence
Effective delivery of integrated marketing capabilities (processes, people, standards, technology, digital expertise, customer data insights and analytics) to support the strategy
Champion the customer value proposition, experience, and insights
Leadership, strategic communication, positive positioning and ongoing management and protection of the brand and online brand reputation through proactive, positive coverage, and effective media relations with broadcast, digital, print and media channels
Drive a “best-in-class” customer insight culture that provides an understanding of who the brand’s customer is; their experiences and preferences; communicating key messages to defined target audiences
Lead the digital marketing strategy in reshaping the customer user experience through digital interactions, ensuring player engagement platforms (websites, apps, mobi-sites) are optimised to deliver on the strategy
Prepare, submit, and manage the marketing budget and spend.

Brand & Reputation Growth

Build a strong, solid, and consistent brand identity for the brand locally and into Africa, including the creation of international exposure and measurement of the ongoing equity of the brand, making adjustments as necessary
Direct a strong and consistent brand identity in promoting the company’s reputation
Participate in hosting high-interest Company events and attend relevant industry events to build relationships and promote brand reputation and awareness
Customer acquisition and retention campaigns are driven to grow the brand via multiple distribution channels to multiple audiences
Drives a customer experience culture with relevant marketing interventions to acquire and retain relevant target markets
The Customer Value Proposition and experience across operations reflects the brand and Company values.

Governance & Sustainability

Enhance standards across marketing operations in line with leading practice
Ensure Internal / external risks to the business growth are identified, monitored, and managed through marketing management teams
Effect leadership and direction to mitigate risks affecting business growth and brand reputation
Ensure compliance to relevant legislation and regulations e.g., CPA, POPI, etc.
Deliver relevant marketing and exposure on corporate responsibility initiatives, specifically regarding ‘Responsible Gambling.’

Stakeholder Relationship Management

Ensure relationship agreements with key suppliers, business partners and sponsors are built, negotiated, and managed to achieve the business objectives and leverage new opportunities and joint initiatives
Ensure relationships with partners and sponsors across the business are aligned and synergies maximised
Lead communication plans to ensure all business operations understand the vision and anticipated standards for marketing and brand growth
Integrate marketing to ensure synergy and integration on objectives, promotional campaigns, and messaging across channels.

People Leadership

Demonstrate vision and inspirational leadership to enhance employee engagement and motivation within the marketing function
Develop a performance driven culture that is nurtured and achieved
Competent, motivated, and rewarded marketing team
Develop succession and talent plans to continuously develop and promote a solid talent pipeline for the future of marketing
Ensure effective employee relations throughout the operations are monitored and managed as required
Develop, coach and retain high-performance marketing talent.

Problem Solving

Makes highly complex decisions based on broadly defined policies and objectives
Applies judgement and adapts solutions through analytical, interpretative, evaluative, and innovative thinking
Commits to calculated risks and action that are based on logical marketing assumptions that take into consideration resources, constraints, and organisational values
Deals with complex marketing and organisational problems with multiple causes and effects
Ability to lead and provide direction in a constantly changing environment.

Accountability

Responsible for providing input and direction to medium-term strategic plans
Sets business targets, frameworks and objectives for the department and contributing to the business strategy
Applies knowledge and exposure of leading practice in auditing processes and practices
Prime accountability for the reduction of corporate risk, and sustainable development and growth within the business
Optimise and streamline existing systems and processes to support the business strategy in terms of cost efficiency, managing risks and improving the service offering
There are guidelines/ policies and procedures in place to be followed, but the incumbent needs to constantly consider ways of improving sustainability, business growth, reputation, and profitability.

Requirements
The successful candidate must have/be:

B Degree in Marketing, or Communications
Post graduate Degree or an additional Business Degree is an advantage
Additional Marketing certifications are a plus
A minimum of 15 years’ experience in Marketing, preferably with exposure to the online sports betting and e-gaming market
Experience with online casino/poker/bingo/sports betting markets
Hands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, Smartico, WebTrends, Trello, etc.
A track-record of effectively leading integrated marketing teams
An unwavering commitment to quality operations and data-driven program evaluation
Industry and corporate knowledge
Marketing research and insights
Financial & Business acumen
Vendor and contracts management
Digital acumen, web, and data analytics
Digital and social media marketing expertise
In-depth knowledge of big data analysis and reporting
Deep understanding of affiliate marketing
Ability to handle executive-level presentations
Strategic Thinking
Influencing and networking skills
Managing customer and stakeholder relationships
Providing direction
Decision-making skills
Emotional maturity
Leading people
Managing risk
Able to travel to all units in SA required on a regular basis
Able to work in line with operational requirements (including weekends, public holidays).

JOB REFERENCE CODE: #Viv2949

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