Digital Consumer Engagement Specialist: Fashion Brand (70 views)

Cape Town, South Africa
12 May 2022

We have a super exciting on-site opportunity for a junior to mid-weight Digital Consumer Engagement Specialist at a sporty fashion brand based in Cape Town. In this fabulous digital channel management position, you’ll handle digital brand management, create and develop content for a CRM/engagement platform and more. Solid planning skills will serve you well. Bring your passion for Digital Marketing and authentic engagement to the table to make this job yours. Apply today!


Digital Strategy and Planning

  • Drive the optimised customer engagement strategy across all digital platforms
  • Work with team and digital agency to drive strategies that secure a robust and aggressive Top Funnel approach for brand impact and awareness
  • Develop intelligence and access to their community online
  • Develop strategies for acquisition, expansion, and retention of customers, driving loyalty, advocacy and spend
  • Work with digital agency to drive maximum success strategies through conversion and sales
  • Grow the CRM platform and communication strategies with firm focus on KPI’s and measured ROI
  • Manage the budget for all consumer engagement spend.

Content, Calendar, and Community Management

  • Liaise with internal product and brand teams for right content to the right customer at the right time
  • Create and maintain content management campaign planning calendars, with allocated spend and results tracking
  • Review user-generated comments and posts in a quick and timely manner
  • Respond to comments, when appropriate, to build positive communities and add value to users’ experience
  • Enforce Social Media guidelines defined by the brand and elevate internal understanding
  • Use analytics and/or social listening tools to generate insights to create actionable reports that lead to optimisation
  • Monitor all platforms for emerging crises and opportunities for agile Content.

Campaign planning and implementation

  • Ensure brand right messaging to focused performers across all channels
  • Ensure the maximised customer engagement strategies withing the mix (the efficient planning and execution) of Web, SEO/SEM, Marketing database, email, Social Media and display advertising campaigns
  • Work with influencers, brand athletes and 3rd party Digital communities to maximise opportunities in the Digital space
  • Partner with teams through the content creation process, contributing with ideas and assuring alignment to strategic direction
  • Management of the digital communication channels such as newsletters, SMS, WhatsApp etc.

Reporting and Digital Intelligence

  • Use analytics and/or social listening tools to generate insights to create actionable reports that lead to optimisation
  • Monthly reports for both local business and global brand feedback
  • Budget planning and cost analysis management.                  

The successful candidate must have/be:

  • Tertiary education: Marketing/Advertising Diploma
  • Minimum 2 years working experience in strategic Digital Marketing
  • CRM & database management experience
  • Technical CRM knowledge
  • Strong understanding of brands
  • Experience in creating and managing content across channels to drive engagement
  • An analytical approach marketing success
  • Eat, sleep, live, breath Digital & Customer
  • In depth knowledge of Digital and Social Media monitoring tools
  • Driven to set and achieve ambitious KPIs and measure ROI
  • Creative thinker
  • Proactive and takes own initiative
  • Hungry to learn, ambitious to succeed
  • Willing to cover all aspects of what’s required – a small team often works beyond their role
  • Highly organised, dependable, punctual, and resourceful
  • Team player/collaborator.


Salary: Negotiable

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