Digital Lifestyle Content Writer: Lifestyle & Travel (300 views)

Cape Town, South Africa
18 Jan 2022

Previously disadvantaged candidates will be given preference.

We have a thrilling, Cape Town job opportunity for an ambitious and experienced mid-weight Digital Lifestyle Content Writer to join the upbeat team at a global lifestyle and travel group. We’re on the hunt for a Writer who is passionate about creating inspiring, informative copy that conveys travel, dining, and entertainment expertise to the group’s membership base. The Content includes long-form writing for blogs, feature articles as well as newsletters – all digital. This content will be published throughout the world in various publications and websites. The Lifestyle Content Writer will be responsible for creating and monitoring business content, and skillfully and swiftly producing copy in line with the brand voice – forming a vital part of the day-to-day running of the company. You will also be a role model for more junior writers.
The successful candidate will join a global team of experienced writers, editors and developers who are experts in lifestyle content covering topics such as travel, food, retail, and entertainment, spread out over 10 offices worldwide. The ideal candidate is excited about creating content that tells the story of the group’s service, reaching a high-net-worth member base. Don’t miss out, apply today!


  • Developing accurate and engaging short-form and long-form content for the in-house content database, the digital platforms and daily/weekly eCRMs sent to the global membership base
  • Researching and writing compelling content for inspirational B2C and business B2B publishing initiatives across the business
  • Developing consistently compelling headlines, subject lines, and CTAs to engage the audience
  • Assisting editors with editing and mentorship of junior writers
  • Keeping up to date on travel and lifestyle trends and news to inform content
  • Assisting in growing a bank of meaningful engaging content that supports the company’s strategy and goals, while refreshing existing articles and reviews regularly
  • Working with the company’s worldwide specialists to support business growth through content creation
  • Adopting the company’s style and voice
  • Owning the offers and events content; and managing junior writers to deliver content on brief and on time
  • Meeting deadlines as set out by the senior content team
  • Assisting Content Writers in brainstorming ideas and sourcing information
  • Liaising with the global Content Team on a regular basis.
The successful candidate must have/be:
  • Relevant tertiary degree or qualification
  • A strong background with 5 years’ experience in content writing
  • Experienced brand storyteller, expertly able to weave a narrative out of any subject matter
  • Experience with travel and lifestyle writing
  • Passionate about creating the right content for right person at the right time
  • Dedicated to innovation and quality
  • Excellent written and verbal communication skills
  • Strong grammatical understanding
  • Excellent general knowledge
  • Good teamwork skills
  • Stickler for detail with demonstrated ability to produce accurate, error-free, engaging content timeously
  • Ability to stay agile, proactive, and motivated in a time-pressured working environment
  • Able to connect and work collaboratively remotely.

Please submit a relevant portfolio along with your CV on application.

Should you not receive a response within one week, please consider your application unsuccessful.




Salary: Negotiable