Emerging International Digital Manager: Alcohol Brands (139 views)

Cape Town, South Africa
5 Jan 2021

A leading global alcohol brands company is looking for a mid-senior Emerging International (EI) Digital Manager in cape Town. The Digital Manager will provide Digital support for EI. This exciting role collaborates with teams across the EI regions to ensure best in class strategies, plans, frameworks, processes and executions that deliver against brand and business objectives. This position will serve as divisional support for EI Digital development, liaising directly between markets, global teams and regional Digital leads. It will support the Division Marketing Manager (DMM) in coordinating and overseeing continual Digital capability development across the division as well as timely sharing of best practice, learnings and insights across markets. This is a stunning opportunity – not to be missed!


  • Oversee digital strategies and plans for EI, providing guidance to markets, to ensure digital marketing excellence is enabling growth in mental and physical availability for the overall business
  • Ensure development of effective, efficient digital marketing mixes, including website, owned and paid platforms, integration with E-Com, SEM, online communities, CRM, relevant KPI setting, resource allocation
  • Embed an innovative, test and learn culture, leveraging new technologies, tools and platforms
  • Ensure relevant KPI setting and pre/post evaluation to inform continuous improvement
  • Coordinate, champion and embed ongoing digital capability development across the region, continually building and future-proofing skills in the digital marketing space
  • Support digital SMEs in the division, providing thought leadership and latest thinking, including guidance, processes, frameworks and ways of working from the EI digital centre of excellence
  • Partner with cross functional colleagues to champion E-Com development for the Division, developing frameworks and evaluating appropriate sales and marketing platforms for B-F’s portfolio of brands
  • Promote a digital-first culture among marketing in the Division, ensuring digital planning is embedded and integrated holistically into the brand planning process
  • Be an active member of the EI digital community, sharing best practice, learnings and insights, keeping appraised of latest developments and innovations within the digital space
  • Supporting digital media buying as across SEA, LAR and Africa Building and Executing best in class EI Digital Strategies
  • Supporting local markets’ digital strategy, plans and approaches
  • Cascade digital insights, guidance, frameworks and direction from Global Digital Centre of Excellence into the Region
  • Interface with global marketing digital leads to keep EI’s brand digital strategies connected and coherent with Rest of World
  • Partner with the DMM to champion and socialise these strategic approaches and initiatives across the region

Digital Programme Development, innovation and measurement

  • Influence EI marketing and sales leadership to invest appropriately behind digital media platforms, programs and campaigns to achieve key brand business goals and elevate competitiveness
  • Work to grow and better utilise the Divisions digital consumer audiences, working with Digital teams to identify the most relevant ways to reach and engage them across platforms and brands
  • Oversee implementation and evaluation of key launches and re-launches, ensuring teams and media agency partners have what they need to execute effectively and efficiently and have set relevant KPIs
  • Provide digital overviews and bring the DMM into strategic digital conversations at regular intervals, to ensure digital transformation remains top of mind
  • Unlock new, innovative areas for EI in the digital space such as evolving mobile technologies, relationship marketing and e-commerce/E-commerce, ensuring close collaboration with Sales

Effective Execution of Communications and Content

  • Support where needed, digital content and calendar planning for EI, balancing global and local content as appropriate
  • Ensure omnichannel integration of digital planning and activity with other off and online programming (instore, on-trade, E-Com), ensuring particularly close, integrated partnership with E-Com teams
  • Partner with Sales to implement Digital Shelf and E-Com playbooks across platforms
  • Work with Marketing teams to maximise traffic to E-Com platforms via advertising inventory
  • Champion “always-on” strategies in key markets to maintain high consumer engagement
  • Routinely connect with local markets to make sure digital investment supports brand business objectives
  • Ensure dark markets are operating within local advertising regulator restrictions, and when adapting or creating global content, it is on-brand

Capability Development

  • Support where needed the digital marketing components within the S&I process and annual planning
  • Act as a subject matter expert for evaluation of opportunities, such as e-commerce, new mobile technologies and capabilities, partnering with key global and Division colleagues
  • Partner with global, regional and local colleagues to ensure digital agencies are best in class and collaborate on the evaluation, selection and renewal process

The successful candidate must have or be:

  • Industry relevant Marketing qualification
  • 4+ years of proven Digital Marketing experience and track record
  • Experience in turning consumer insights, digital behaviour and data to build effective Digital Marketing strategies and plans
  • Fluency in all aspects of modern media: digital platforms, E-Com, mobile, inbound and other social media
  • Proven capability in managing creative and media agencies
  • Fluency in written and spoken English
  • Compelling presentation and communication skills
  • Well-versed in PowerPoint, Word and Excel
  • Digital Media planning, buying and evaluation
  • Experience working across international markets
  • Experience collaborating across a matrix organisation
  • People management experience
  • E-commerce management experience
  • Alcohol category experience
  • Creative
  • Think like an entrepreneur
  • Courageous
  • Collaborative
  • Curious
  • A champion of your role, of people and of results
  • Able to bridge both the consumer and commercial worlds with digital marketing to seamlessly connect the two and create “win-win” for both the brands and the business
  • A Team Player: build collaborative relationships and partnerships across region/global/local organisations
  • Leveraging Diverse Thinking: Proactively seeking diverse perspectives and making decisions from past learnings and examples that drive future results.
  • Persuasiveness: Able to put across an informed point of view convincingly and influence across a comprehensive regional organisation with many stakeholders
  • Applies Knowledge or Skill; Puts new knowledge, learning, insights, understanding and skills to practical use on the job; furthers learning through trial and error
  • Takes risks in learning; Puts self in an unfamiliar or uncomfortable situation to learn; asks questions at the risk of appearing foolish; takes on challenging or unknown assignments
  • Bringing the outside in: proactively seeks out and/or proposes new ideas to test within the business.


Salary: Negotiable

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