Mid-Weight ATL Copywriter: Retail & Financial (817 views)

Cape Town, South Africa
27 May 2020

Previously disadvantaged candidates will be given preference.

We have an exciting opening on our books for a talented, Mid-weight Above-the-Line Copywriter at a thriving full service, integrated advertising agency based in Cape Town. In this role you will be responsible for creating effective, impactful and compelling creative on some well-loved South African brands specialising in Retail, and Financial Services. We’re looking for a passionate and driven creative to take these brands to the next level. Are you the superstar we’re looking for?


  • Translating the brief and the strategic requirements into a compelling creative solution
  • Presentation of work to the Creative Group Head and/or Creative Director
  • Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
  • Proactively identify creative trends and opportunities
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
  • Write copy and scripts for electronic / digital media
  • Direct radio towards a high-quality final product
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline
  • Writing and production for radio.

The successful candidate must have/be:

  • Industry relevant degree/diploma
  • 4+ years copywriting experience within an agency
  • Proficient in PowerPoint/Keynote, MS Word
  • Conceptual and exceptional advertising ability 
  • A portfolio that reflects creative copywriting proficiencies
  • Flair for writing imaginative, broad, intrusive, creative and original work
  • Understanding of advertising as a selling tool  
  • Capability to take on campaigns with multi-element tasks which requires a concept and a thought through process
  • Accept guidance and respond well to criticism 
  • Resilient – can accept setbacks 
  • Finely honed copywriting skills and latest techniques
  • A great sense of humour
  • Able to demonstrate creative insight and brilliance for client solutions across all media platforms.
  • Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client’s strategy and brand, and deliver beautiful, insightful, polished work.

Should you not receive a response within one week, please consider your application unsuccessful.



Salary: Negotiable