Mid-weight Head of Digital!
Agency type: Digital
5-6 years of experience is essential working in a digital or marketing agency with Digital Qualifications.
Duties and responsibilities:
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
Development of digital media strategies for clients.
Planning, implementation, and performance across all digital media types including premium display, mobile display, programmatic, advertising networks, paid search, and paid social.
Manage the online planning process and provide recommendations.
Daily management of paid search plans.
Build a PPC strategy for a variety of client accounts.
Oversee keyword analysis; keyword list building, campaign bid management and optimization using client preferred tracking tools and ad copy testing.
Ability to use social marketing pixels and set up remarketing lists.
Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click.
Perform regular account checks and make recommendations on improving campaign performance.
Set up, monitor, and optimize Google advertising campaigns from start to finish.
Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability.
Analyze web metrics, provide campaign effectiveness reports, and implement optimizations.
Perform competitive research on effective Google ads in similar niches.
Work closely with ad operations to ensure campaign goals are met.
Media planning, trafficking, campaign implementation, and management.
Demonstrated ability to run and optimize multiple campaigns.
Ability to analyze data and make recommendations.
Experience and skill in dealing with expectations from all departments.
Digital media experience with a keen focus on media buying, PPC, SEO, content marketing, and conversion rate optimization.
Planning Media Buying Campaigns
Booking Digital Media
Keen to apply?
Send a CV to: firstname.lastname@example.org – we can’t wait to hear from you!
Salary: R40 - 50 000