Our client, a global advertising agency, has an opportunity for a motivated Junior to join their Search Engine Marketing department in capacity of a PPC Specialist.
They are looking 2 years experience of using Google Analytics to create marketing audiences and Google Tag manager to track and record Key Performance metric for e-commerce campaigns.
The role is ideal for someone with experience in PPC advertising that can create implement the strategy to automate and scale conversions across Google Marketing Platforms.
- Manage and run daily AdWord accounts
- Gather advertising objective, analyse them and interpret into digital ad campaigns that are objective-based and data-driven
- Prepare reports to internal parties as well as clients on campaign progress using available reporting tools such as DataStudio and PowerPoint.
- Research client business goals to compose variations of ad copy for campaign use.
- Have the vision to grow your role and the company in general. This is a growing company with ample opportunity.
- Execute remarketing and conversion tracing using Google Tag Manager and Google Analytics, enhanced e-commerce tracking an added advantage.
Qualifications and Skills:
- Two + years of experience in Google Ads campaign management.
- Two+ years of experience with creating retargeting/remarketing audiences using Google Analytics and Tag Manager.
- e-commerce tracking is an added advantage.
- Demonstrated ability to interpret data for insights and next steps
- Good verbal and written communication skills
- Demonstrated capability of self-direction and motivation
- Work well under pressure, as some responsibilities may be time-sensitive and under tight deadline
Salary: R15 - 20 000