PR Account Manager: Corporate B2B (366 views)

Johannesburg, South Africa
23 Aug 2019

Previously disadvantaged candidates will be given preference.

A terrific opportunity has opened up for a passionate Account Manager at a leading PR Group’s Johannesburg office. The role will see you working predominantly on Corporate B2B clients, including a Financial Services account. We’re looking for someone with strong media relations experience, excellent writing and great client service skills. Is it you?


  • Develop, with Director, strategic and tactical client programmes
  • Lead journalist relationship-building initiatives within the team across various media sectors
  • Identify and build relationships at multiple levels within clients
  • Build high-level knowledge of client’s market sector
  • Identify trend topics/events related to clients and suggest ways to participate
  • Utilise social listening tools to generate insights and suggest new ideas and tactics
  • Have knowledge of the various social media channels used by clients, generate content for these platforms, manage them according to client guidelines and nurture relationships with influencers
  • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
  • Enforce the social media guidelines as defined by the client’s brand
  • Manage events including preparation timelines, finding a venue and managing suppliers
  • Attending events to Tweet live to drive engagement and encourage participation.
  • Provide media relations support for clients during events
  • Participate in client meetings, managing meeting protocols, agenda, etc.
  • Plan and participate in client review meetings with team
  • Develop a consulting/advisory capability with client wherever possible
  • Take a leadership role in the development of the company office in terms of staff, clients and overall strategy
  • Accurately review billing arrangements for clients
  • Identify early account problems and act/advise solutions, in conjunction with Director
  • Support Director to ensure smooth integration of new business and smooth running of existing accounts
  • Effectively manage own time and that of junior staff
  • Support company culture; actively seek new, smarter ways of doing things
  • Be seen as an ambassador for the company
  • Work with Director to finalise programme and budgets for client
  • Assume accountability for financial aspects of cost management on client programmes; aware of financial status of accounts at all times
  • Maintain an in-depth interest / knowledge of current affairs; look for links, opportunities to position company to client as appropriate
  • Seek and develops opportunities for organic growth of existing business
  • Demonstrate strong proposal writing and pitch preparation skills in conjunction with Director
  • Demonstrate advanced presentation and influencing skills
  • Hold in-depth knowledge of competitive landscape
  • Build high-level analytical and research skills
  • Become a role model for junior staff
  • Support team development and staff team and project planning
  • Conduct appraisals for junior staff
  • Contribute to and participates in personal development activities for junior staff (i.e. via coaching, workshop development etc.)
  • Actively look to maintain and build positive working relationships.


The successful candidate must have/be:

  • Relevant tertiary qualification
  • Strong Media relations experience
  • Strong writing skills – Able to write persuasively, creatively pitch stories and identify/develop story opportunities
  • Strong client service skills
  • Able to apply communications techniques beyond media relations in response to client briefs, including viral and web PR techniques
  • Show excellent communication skills: express ideas and articulate concepts, recommendations, etc. in client or team meetings
  • Able to demonstrate a self-starter approach
  • Able to demonstrate innovation and creativity.

Should you not receive a response within one week, please consider your application unsuccessful.


Salary: Negotiable