Senior Copywriter, Beauty – Global FMCG (279 views)

SENIOR COPYWRITER – BEAUTY AND PERSONAL CARE

Are you a strategic and conceptual copywriter, with unlimited storytelling abilities able create smart, stylish and standout content for the digital landscape.

As a Senior Copywriter, you will have a deep understanding of the trends and concerns inherent to the beauty industry and consumer. Your skillset will be able to confidently stretch from SEO copywriting to social, digital campaigns and script writing.

You’ll be working with a global FMCG brand to drive brand growth, fame and purpose through unforgettable, beautiful and effective content and digital media campaigns on some of the world’s biggest and best-loved beauty and personal care brands.

TO SUCCEED IN THIS ROLE:

  • Create award-winning work both from yourself with those you work with
  • Maintain creative excellence with a keen attention to detail and timescales
  • Deliver innovative copy and conceptual storytelling solutions which are on brand and on time
  • Continuously upskill in new, forward-thinking digital and social developments and practices to drive change and creativity
  • Consistently impress internal and external stakeholders with high-quality creative and presentation/pitching skills
  • Unlock growth opportunities with proactive creative ideas

RESPONSIBILITIES:

Copywriting + concepting duties

  • Work with Designers / Creative Directors / Head of Copy / Head of Design to produce distinctive creative concepts and copy optimised for digital
  • Create inspiring, strategically-minded messaging to drive the client’s business objectives
  • Interrogate briefs and translate into clear, compelling copy and/or concepts
  • Champion change with forward-thinking creative ideas and consumer insights
  • Manage multiple simultaneous projects while retaining laser focus on each
  • Ensure creative consistency and accuracy across all written output e data and insights to inform creative
  • Be the guardian of a brand’s tone of voice, flexing across headlines, straplines and long and short SEO/social copy
  • Foster a positive, collaborative working environment which brings out the best in your team and colleagues
  • Give accurate copy time estimates to client teams
  • Build a strong rapport with clients by consistently showcasing category, consumer and channel knowledge

Management duties

  • Available to mentor and/or manage junior team members to develop their potential
  • Meet utilisation and billability targets – complete timesheets accurately and on time
  • Champion a positive, supportive and solutions-orientated attitude
  • Communicate best practices to the wider team
  • Work with Resource Management to manage workload + other ad-hoc duties

XPERIENCE & QUALIFICATIONS:

  • Solid experience in brand copywriting and concepting for digital, social and SEO content
  • Experience in writing for the beauty / personal care category and the language and needs inherent to writing for beauty brands
  • A qualification in English Language, Advertising Communication or other recognised writing-related courses
  • Experience in managing / mentoring junior team members
  • Experience in crafting and developing a new tone of voice for brands
  • Experience in long- and short-form writing for digital
  • Experience in presenting and communicating confidently, persuasively and clearly to team members and clients
  • 8-10 years’ experience, with experience working on international brands a plus
  • Ideally have agency experience with a passion for beauty and social

KEY SKILLS

  • Solid conceptual thinking for digital and social projects
  • Experience in the beauty or personal care category
  • Detail orientated with an eye for precision
  • Ability to manage multiple briefs and brands simultaneously while delivering the highest quality of work
  • Ability to work under direction and using your own initiative
  • Provide excellent client servicing – from communication through to high-quality creative and presentation skills
  • Line management duties – when applicable
  • Mentoring – support and upskill team members and colleagues where appropriate.

SHOULD YOU NOT RECEIVE A RESPONSE WITHIN 3 WORKING DAYS OF YOUR APPLICATION, PLEASE TAKE IT THAT YOUR APPLICATION HAS BEEN UNSUCCESSFUL.

Salary: R50 - 60 000

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