Social Media/Digital Campaign Manager
Contribute to and help develop marketing campaigns for clients using social media and digital platforms
Previous experience working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles is essential.
RESPONSIBILTIES: • Develop, contribute to and execute integrated digital marketing campaigns and strategies with the aim of acquiring and retaining customers. • Manage the implementation, tracking and measurement of online marketing campaigns • Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity • Work within a budget and report any overspend • Manage multiple social media platforms for clients • Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using selection of marketing tools. • Seeking and managing online advertising opportunities for the company and its clients • Write, edit and proof read copy for promotional materials within marketing campaigns • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels • Managing the production and distribution of digital marketing assets • Liaising and managing design and print teams and suppliers • Organising and attending offline events such as conferences, seminars, receptions and exhibitions; • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs • Maintain regular measurement of the ROI of campaigns • Ensure accuracy of marketing materials and provide formal sign off if necessary • Administer the website(s) • Collect and use data to inform new campaigns and the evaluation of existing campaigns • Conducting market research and competitor analysis • Identify, evaluate and improve campaigns to enhance effectiveness, efficiency and quality of service • Manage and develop client relationships
Salary negotiable depending on experience
Salary: R10 - 15 000